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BONUS #4 🥗 The Storyteller of Salad: Nathaniel Ru, Sweetgreen Co-founder

The Best One Yet

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The Sweet Life Festival

The three of us are actually very passionate about music. We wanted all the bands that we wanted to see a Coachella. 15,000 people in attendance at this festival in 2011 was the first year you did it,. So four years after that first tavern restaurant Suddenly you have Kendrick Lamar Lana del Rey Avicii five years in a row. It's like jack and I like to say sometimes companies and they're so hesitant to do this You need an investment in joy and joy is what benefits the brand.

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