
Explaining The Full Value Of (Life) Planning By Unlocking The Emotional Job To Be Done: Kitces & Carl Ep 145
Kitces and Carl - Real Talk for Real Financial Advisors
Understanding Emotional Client Needs in Life Planning
This chapter focuses on identifying the ideal client for life planning by examining the intersection of financial capability and emotional needs. It highlights the unique challenges faced by professionals like doctors and lawyers who seek fulfillment beyond their careers, emphasizing the importance of tailored conversations and marketing strategies. The discussion underscores addressing both emotional and functional needs in financial advising to create meaningful connections and solutions for clients navigating significant life transitions.
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