044 | Food & Drink Photography: How to start a career Bottom-up | Part 1/2 with Francesco Sapienza (New York City, USA)
MAFFEO DRINKS
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Visual Impact in Hospitality
This chapter explores the pivotal role of food and drink photography in the branding and marketing strategies of restaurants and bars. It emphasizes the need for clear communication between photographers and clients to effectively represent offerings, highlighting the gap between bartenders' expertise and their understanding of visual presentation. Additionally, the chapter advocates for educating clients on photography nuances to enhance brand perception and foster a positive reputation within the competitive hospitality industry.
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