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The Power of Fear
The company is extraordinary successful because Bob Chapman says everyone matters. Michael Grinda, the world's leading authority on non-verbal communication, gave me a permission to talk about this. He talks about three little, imagine three little stick chairs in a row. And then the first chair is the fear, is the behavior that you want to change in somebody. But in the next chair, driving that behavior is the fear. And if you feel it takes away the fear, it changes the behavior. It makes for a joyful workplace because we're human and we need tribes.