“If you want to build a business where you’re selling your intellectual property, becoming a public figure in some capacity is a requirement.”
When she said that, I had to pause. She was right. Please believe that quote made its way into my moleskin journal. *(*When I invited Jereshia Hawk, private business mentor, to be on the show, I knew I’d have pages full of notes.)
But what I didn't know was how Jereshia scaled her business, which she so graciously shares with us.
If you’re in a place where your revenue feels stagnant, you want to scale but you’re not sure what steps to take, and you need a slight kick in the pants, you’re in the right place.
In this episode, you’ll learn how to better understand your buyers, adapt to market changes, and leverage past experiences for business success.
Click play to hear all of this and…
(00:02:58) An inside look at Jereshia’s career.
(00:03:21) The importance of building real relationships in sales and entrepreneurship.
(00:07:31) How Jereshia created opportunities for herself while working a full-time corporate job.
(00:10:32) The key principles behind scaling a business effectively.
(00:11:21) How Jereshia’s first $60,000 sales month and its impact on her goals.
(00:12:29) What it means to ‘flip the funnel’ to focus on high-ticket offers.
(00:15:18) The benefits of selling higher-ticket offers based on her experiences.
(16:17) How Jereshia used the transferable skills she learned in corporate when she started coaching.
(18:07) The commitment Jereshia made to herself when starting her business and how it helped her get to where she is now.
(21:03) The number one non-negotiable thing you must do if you want to become a thought leader.
(22:57) How to help clients choose between your offer over similar service providers.
(25:28) Jereshia’s (brilliant) process to identify her ideal client.
(27:10) How Jereshia transitioned to six figures.
(34:18) Jereshia’s strategy of specializing her offers to capitalize on market demand and client spending habits.
(39:28) The importance of long-form content when building trust with your audience.
(40:13) How you can use free content to pre-qualify leads for higher-ticket offers.
For full show notes, visit jasminestar.com/podcast/episode471
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