2min chapter

Acquired cover image

Pinduoduo

Acquired

CHAPTER

Colin's Wee Chat Strategy - Is It a Counterpositioning Opportunity?

With p t d, colin realized that with the newly launched we chat mine programmes, there was an opportunity to leverage the we chat social graff free commerce. And since ali baba competed with ten cents and basically wouldn't use wee chat platform, they would have needed to do serious damage to their own existing business in order for them to copy pindoduo's strategy. Ali baba can't take advantage of the viral ats on we chat. Emiitstra, it's a classic. I think, a classic. What got you here won't get you there. Like now that they're a scale player, a team purchase is sort of less of a driver business...

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