Principled Thinking in Business

Most people think “Think Big” means adding features or scaling up. Steve Huynh, an 18-year Amazon veteran turned content creator, says that’s a trap. In Part 1 of this conversation, Jorge and Steve unpack why real innovation starts with challenging assumptions, not building bigger versions of what already exists.

They explore the Amazon mindset behind true invention, the underrated power of clear writing, and how to develop “Think Big” as a career superpower.

Whether you're growing your Amazon career or building something new, this episode will reshape how you think about innovation.

Mentioned in the episode:
- Steve Huynh: https://www.linkedin.com/in/a-life-engineered/

- A Life Engineered on YouTube: https://www.youtube.com/@ALifeEngineered