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Guest 11: Breaking the Branding Mold with Ashwin (@Shwinnabego)

The Art of the Brand

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Revitalizing Legacy Brands with Humor and Innovation

This chapter explores how traditional brands can break free from outdated marketing strategies by incorporating unexpected humor and innovative approaches. It highlights successful examples of legacy brands that have engaged consumers through creative messaging, particularly on platforms like TikTok. The dialogue emphasizes the importance of adapting brand identities and strategies to resonate with contemporary audiences while integrating personal insights on branding and future creative collaborations.

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