How Michael Jordan Helped Paris Saint-Germain Became A $4.5 Billion Club
The Joe Pomp Show
00:00
The Business Transformation of Paris Saint-Germain: Beyond Football
This chapter explores Paris Saint-Germain's evolution into a $4.5 billion franchise, drawing parallels to Michael Jordan's strategic influence. It emphasizes the importance of brand image and global appeal in PSG's success, showcasing how the club has built a thriving merchandise empire despite a modest trophy collection.
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