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2min chapter
GAG376: Nagelmackers und der Orient-Express
Geschichten aus der Geschichte
Tradition und Krisenmanagement im Catering-Bereich
Dieses Kapitel beleuchtet die Herangehensweise an Krisensituationen, insbesondere die Balance zwischen Zurückhaltung und Risiko. Zudem wird das Traditionsunternehmen Newrest vorgestellt und die Wichtigkeit von Tradition in der Markenbildung, vor allem in der Gastronomie und im Luxussegment, hervorgehoben.
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