Are There Any Trends in Content Management?

i had experience of the number of businesses that have wanted to adress a kind of a wholistic view of content om so one can or hospitality business that owned a lot of hotel brands wanted to centralize it content. It's a big, big kind of governance kind of issue where sometimes the central organization just doesn't have the tmojo to push it through. This kinds of project become very challenged. Those businesses where i've seen it become, or have been most successful, are oftentimes in sus. Businesses where, and like, ay, retail, n we've seen businesses in retail where they that content in content around retail experiences has a very specific benefit.