025 | Starting from the Taste Profile: when liquids transcend categories and solve a customer's need. | Part 1/2 with Maurice Doyle, CEO of Compass Box Whisky (London, UK)
MAFFEO DRINKS
00:00
Consumer Targeting Based on Attitude and Occasion
Exploring the shift from demographic profiling to targeting consumers based on attitudes and occasions, with a focus on 'modern Scottish appreciators'. Emphasis on personal connections and real-world interactions for better consumer engagement.
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