115: Strategic Marketing of Tech Products (ft. Martina Lauchengco)
People of Product
00:00
Where Do People Really Get It Wrong?
The big failure mode in product marketing is it just gets caught up in a million tasks that must be done, and it loses its strategic footing. Ax: Where's the area where you see they get it right up to this point, but it often falls apart here?Ax: This is, this is where it really the rubber hits the road. And this is, long term, how you're driving your compani’s potential to occupy this position by leberaging this product asset.
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