This chapter explores the challenges and trade-offs involved in achieving rapid delivery in ecommerce, using examples from the Chinese industry. It delves into the complexities of meeting a 15-minute delivery promise and the compromises that businesses may have to make to uphold such a commitment.
In China, instant delivery means just that – instant. With multiple e-commerce giants competing to deliver goods in record time, let's examine the innovations and strategies driving delivery to lightning speed, and explore how this trend is reshaping the retail landscape. On the show: Heyang, Yushun & Brandon Yates