What Are Some of the Inherent Challenges That Exist in Go-to-Market?

Go-to-market is such a big hairy thing that's hard for people to understand. In order to convince people and also just inform that you have the right strategy you really need to have a lot of research, he says. ignition has kind of modularized this whole plan and made it really easy to share stuff outwards in different configurations. We've built our product again with these kind of dynamic recommendations within it where we can adapt to those kinds of dynamics easily. So I think one of the biggest ones is sort of it's actually like almost a change management problem inside the company because there isn't enough concrete data points on what companies are doing.