The Ten Commandments of Investing
Many Happy Returns
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The Next Commandment Number Eight - Thou Shalt Not Challen Return
Many investors simply pile into whatever is rising at a particular point in time. Increasing return is generally difficult to manage from a cognitive point of view. If the global index doesn't recover, we're probably sat in a steaming nuclear bunker somewhere. And it's never happened in the past. It's unlikely to happen in the future. So what's the next commandment number eight? Thou shalt not chase return.
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