Bonus: Best and Worst Brand Writing of 2024 with Carissa Justice
A Change of Brand
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Navigating Verbal Branding: A Unique Journey
This chapter explores the speaker's unconventional path into verbal branding, highlighting early struggles and diverse job experiences that led to significant roles in the industry. It discusses the creation of Subtext, a platform aimed at valuing writing in branding, and evaluates standout brand campaigns of 2024, including the bold Nike Olympics campaign. The conversation emphasizes the importance of intentional messaging and unique writing in shaping compelling brand identities.
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