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S03.EP10 - Corporate Branding from The Inside Out with Meg Kypena

JUST Branding

CHAPTER

Brand on Behalf of the Organization

Carl: I teach people how to build a small portfolio of work. We go through, let's say like hero, right. How does it sound? What are the phrases that resonate calls to action content types. And then we go through the same things strategy examples. You know what they want from other people brand stories. Carl: A lot of people worry about the credit. Well, I'm at corporate so I can be like super super creative in this tiny little area. But when you help them understand that, you know, it's it's rooted in brand psychology.

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