2min chapter

Social Media Marketing Podcast cover image

Persuasion Science: Marketing Insight From Robert Cialdini

Social Media Marketing Podcast

CHAPTER

Can You Give Us Your Opinion on This Business Plan?

If you already have an existing product, you cald emall your customers and ask them for advice on how to improve it. Research shows that if you get the advice, you get the accomplice. If you can send out identifiers that somebody identifies with, could we use that as well in our marketing? Or is that more used on one on one kind of basis instead of one to many? Do you understand, like example, you know your packer's fan, right? Does it have a negative effect on everybody who doesn't like the packers? Yes, i do.

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