The Importance of Reacting to Mobile Usability

It's better than some of the sites I see today still that when I'm in my phone, I go to the website, and it redirects me to the mobile version. And so some of the stuff I just can't see. On our podcast, we talked to a number of organizations where their mobile site was actively deterring mobile traffic. A responsive experience was basically like a cheap multi-device redesign. It allowed them to fix a lot of significant issues with one codebase.