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A Finance Leader Needs to Understand the Bottoms Up for How Revenue Does Generate
A good finance leader needs to work with the c e o to make sure that the company has enough money to not just survive, but thrive. When i was managing businesses, i always had a mental model of how the business should work. And so it's when businesses diverge from my mental model that you really needed to pay attention. It's like, why is the conversion rate going down? My god, i've never seen it go down like that. That's a big warning indicator for me....