This chapter narrates the speaker's transition from law to business school and their subsequent experiences in sales and marketing at Macintosh. It highlights the essential lessons learned about retail and the hurdles of mainstream adoption of personal computing. The discussion also draws contemporary parallels between the challenges of tech adoption and the histories shaped by visionaries like Steve Jobs and Elon Musk.
Guy Kawasaki is the chief evangelist of Canva and the creator of Guy Kawasaki’s Remarkable People podcast. Guy was the chief evangelist of Apple and an executive fellow of the Haas School of Business at UC Berkeley. He’s the bestselling author of over a dozen books, including Wise Guy, The Art of the Start 2.0, and a new one, Think Remarkable, which is now available wherever books are sold.
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