One of the things that i know you've written about in the past is the difference between engagement and collaboration in both hybrid and remote world. What is the difference? Maybe let start from there. Hay, i need to maybe ask a little bit more about this. This might go deeper then than i expect. I mean, you know, it's easy to say, harder to do. But i think, like the example that you brought up was a really good one. And they tend to get confused, because collaboration looks like engagement, right? Like when you're talking to somebody else, you're potentially very engaged. You're producing some kind of activity,. Whether it's a slack message