The Marketing Team Is Not Telling the Sales Team.

In part because of the stuff that we preach and what we've seen, we're starting to get marketers. Though early in this space to figure out how to create it and create demand. But if you want to really change an organization, it's not enough to create demand. The next downstream implication is. The sales team is not falling up on these leads efficiently. And these leads aren't converting to qualified pipeline and revenue at a rate they should be.