The Importance of Consistent Messaging

Neil Romero: It's not odd that at the exact same time Apple launches an iPad or iOS warning that people are too near their screens to ward off myopia, they launch a device that straps two HDR screens fractions of an inch away from your eyes. The whole myopia thing and sitting too close to things has to do with, you know, when you hold something close to you, it doesn't hurt your eyes if you're not looking at it,. But by looking at it, you must force your eyes to focus on something that is inches from your face.

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