You've Got to Find That One Thing That Really Helps You Stand Out

You've got to find out one thing that really is going to enable you to stand out. Like the bigness of him, the big voice, the big passion, the big man, like all of that really helps him to stand out and to differentiate himself from other self-help life coaching gurus. Another great thing that you can do if you've got like a quirky interest or something, maybe you were super, super, super into cats. You could be that crazy cat lady marketer. Find what makes you different and use it to stand out? Dun dun dun seg way into the next pillar. So once you have all these pillars in place, you have to find