Homing In cover image

Tony Chambers: the magazine editor’s transformative journey from a Liverpool terrace to the Barbican penthouse of his dreams

Homing In

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The Importance of Respecting What's Already There

Wallpaper became an adjective very early on. The New York Times used it in a sentence of like a very wallpaper building or wallpaper type people. It was amazing, it has a marketing thing and amazing success. And how did you make it commercially viable? I mean presumably what Wallpaper City Guide was that introduced while you were at it? So it was while I was still a creator director. When we started doing well, we were probably going to be trusting us to try a few more things. Very high end, tightly edited travel guide talking to this kind of audience but not many things in it rather than travel guides you normally have which have a thousand things in.

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