The Lettie Greens - Is That a Big Category?

Jesse: I'm one of these people who maybe wrongly thinks, no, I think if there's a big category, it excites me. Jesse: If you can't identify a reason why something should be sort of a monopoly or the only winner, then by definition, there's going to be multiple winners. The Lettie Greens has a very, in my opinion, a very specific group. It's like the rich go getter type A entrepreneurial, whatever people. And that's a great category to own.

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