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Storytelling “School” - Jeremy Connell-Waite, IBM

Marketing Meetup Podcast

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How to Flip From Survival to Attachment

The eighth emotion is called surprise it's called a potentiator. If you want to flip somebody from one of those five survival states to a positive for the two attachment emotions you've got to surprise them interesting i just find that that's taken it's like demystified emotional storytelling for me because i know what i'm aiming at in terms of psychology  the audience in the company is it survival or attachment now i just asked myself one question how do we get there?

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