I recently hired a CEO to take on the role of the things that I don't like doing. As the business grows, I can't give all my resource to these things that need it. So I want to position myself in this creative director role where I can fully focus on the brand image and the brand product. You mentioned obviously you're more creative than anything else. Like how does somebody who's creative get the most out of themselves? I think it's by spending a lot of time thinking.

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