The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

April Dunford on Marketing Strategy and Positioning Yourself to Win

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Is It a Good Idea to Keep Building on Your Positioning?

PayPal founder and CEO says he's worried about competitors copying his product. He believes that just because somebody can compete with you doesn't mean thoy do rever. The company has had great traction so far, hammering home its positioning as a payment platform for cargo and logistics companies.

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