It gets cost prohibitive really fast. Especially if you think about, you're selling vacuum cleaners, not satellites. These things can't cost ten thousand dollars. So there's a whole aspect of sure, but how much data can you actually collect and process? And how much does it cost to ingest gig a bites of data from every time zone? At what point are you deriving more value from that activity than you're spending your platform bill? That also plays a little bit. It makes my type of in valuable, because we have to be smart about how we ask the question."
Every consumer is now aware, at some level, that they are constantly generating data simply by moving through the world. And, every organization that puts physical devices or digital experiences into the paths of consumers has to make decisions about what data they collect, how they manage it, and what they do with it (both the immediate plans and what unknown plans may emerge in the distant future). The questions, decisions, and mindsets that this reality brings into play are just one big gray area after another. Angela Bassa grapples with these issues on a daily basis both professionally and personally, so we sat down with her for a lively and thought-provoking discussion on the subject. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.