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#109 Adi Dassler (Adidas)
Founders
Horse Dazzler Takes Adidas to New Levels
Adidas was founded in Germany by Rudolph and Adi Riefenstahl. Their eldest son, Horse, became the international face of Adidas. He used his connections to build a network that allowed him to break into new markets. His cousin Armin exploited openings to sell Puma products in the U.S.
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