How to Save $36K of Your Digital Advertising Budget -- Sergey Shchelkov // Epom
MarTech Podcast ™ // Marketing + Technology = Business Growth
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The DSP
An ad server is the ability for a advertiser to give essentially a piece of code directly to a publisher and be able to control what media is being shown. Lisa: It makes me think of enback in my days working for e b when we negotiated direct deals with jaho and a o. Now, essentially all you oud have to do is just give this single link to your publisher, and you can dynamically control what advertisements are served based on performance.
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