Practical Advice for Growing Games in Diverse Markets with Nancy Huang (Head of UA @ East Side Games) and Ludovic Thevelin (Growth Consultant @ Google)
Deconstructor of Fun
00:00
Localizing Your Game
The best thing you can do is to figure out what makes the most sense for you build out an international growth plan according to that and then stick to it loop in all your your product and edge teams as well so that everyone's on the same page yeah i've had experiences in the past where after updates where we added some things fans had been requesting where we knew we wanted to get the rating up of not only responding to the english language one star two star comments but actually hiring native speakers to go figure out which comments were asking about those features in other languages. The reviews in different languages are also a good indicator of where the your app might be popular and a potential good market to focus on
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