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#587 - Rory Sutherland - 19 Of Human Behaviour's Weirdest Quirks
Modern Wisdom
Why Subtitles Are So Important in Movies and TV
50% of Americans watch content with subtitles most of the time. 55% say it is harder to hear dialogue in shows and movies than it used to be. Nearly three and four respondents claimed muddled audio from their content. 61% use them on accent to difficult to understand. 29% prefer to watch their content at home quietly, leaving subtitles on so as not to disturb their roommates or family. 27% of Americans rely on subtitles to keep them focused on what they are watching while juggling the distractions of multiple screens,. work, the news, and more.
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