4Front Ventures: Cash flow break-even probably the only KPI that matters
The Cannabis Investing Podcast
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How I Got Into Cannabis and Found Myself at Forefront
Brandon Ireland: I joined the cannabis industry in 2016 as a sort of co-founder founding team member of a brand called Island. And so we ended up getting into the cultivation game in California as well. We were doing cultivation, manufacturing, and then distribution, built some self distro and some partnership distro. So ultimately, when looking at whether or not we should own retail or go, you know, downstream into cultivation, we decided that cultivation was something that we were particularly interested in. The conversation was very different than some of the other bigger MSOs that we were meeting with. forefront was built by operators. It wasn't the executive team wasn't stacked with ex-finance exec
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