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When More Is Not Better, You Can Do It!
The design of the intervention is as critical as the innovation itself. Do you want repeat the tag line for this one, or shall i do it? You can do it. Ok. Thank you for letting me do this. Boom. I think that' if, if, if people had that greater balance and just asked the question, a, how would this innovation come into being? We'd see more innovation succeed rather than fail.