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443 The Most Amazing Marketing Book Ever by Mark Schaefer & Friends

The Marketing Book Podcast

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How to Create a Personal Brand

A common point of confusion and overwhelm is people think about, well, I want to have an effective presence. Do I need to be on Facebook or LinkedIn? It seems so overwhelming. You've got basically three choices maybe four. For most professionals it's those three choices. Once you have a blog you can post it on LinkedIn, Twitter, Medium, Substack, Facebook. People think that social media is really the key to personal branding. It's really the content and then social media becomes the distribution system. That's like the fleet of trucks taking your ideas to the marketplace.

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