"Consider the alternatives. You can't expect the same if you change the variables.” Today, Alex (@AlexHormozi) talks about some of the most used sales tactics he learned in the trenches, including using the phrase "just how we've always done it" and asking customers which product they prefer. He also emphasizes the importance of having conviction in your service or product and believing in your vision in order to be successful in sales.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(2:26) - People need to see others do it before they comply.

(5:22) - Asking what someone wants is the easiest way to sell.

(6:55) - Changing variables changes outcomes, the most important sale.

(9:28) - Conviction is key in the sale between you and your service.

(11:58) - Conviction comes from considering alternatives.

(15:18) - Belief in your service overcomes excuses, leading to success.

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