The Heart of Your Marketing Strategy at a Time of Disruption

It's really interesting to hear kind of your approach to that, and how you sort of felt your way through to getting it right. And i wonder, when you then did go alive with a snoop dog campaign, do you remember what the response was like when it landed? I think for us, the challenge is making sure that we're delivering things that we know are true to our strategic aim as a business, but also make sure that we're able to reflect where people are," he says.