Navigating the LifeRaft with Mary Jane Leslie – November 10, 2020
Startup Canada Podcast
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Life Raft Sales Team - Success Through Failure
I didn't know what i was doing when i took over the sales team. We had a very traditional kind of sass modelled salesteam wher ever on oud a geographical territory, and and was trying to stick to that. I'd never worked well in an organization that just sold on geographical territory. So we said, we're going to sell by industry. Hired m a few ad they weren't actually salesraps. hired some people from logistics and some people with mixed backgrounds to come in as account executives. And it turned out to be extremely effective. The period of training and r was reduced dramatically because our success managers already had all the industry knowledge and the kind
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