3min chapter

Subversive cover image

How Grammarly’s Evolution from B2C to B2B Propelled It to a $13B Valuation

Subversive

CHAPTER

Navigating Strategic Pivots: Fundamental Mistakes to Avoid

This chapter delves into the challenges faced by growth teams when shifting their strategies from B2C to B2B, highlighting the necessity of making decisive pivots rather than minor tweaks. It also discusses the rewards of giving advice to other companies and the contrasts between external advising and internal collaboration.

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