There are already really interesting things that you can do with it. But a lot of this stuff still is kind of janky in nature. The reason I think about it a little bit differently than the Facebook ad business is because this feels way more like electricity. Or like the internet. This feels like when we're talking about AI, we'retalking about the internet. We're not going to talk, we'll use the words AI like 20 years from now because it will just be how everything operates.

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