The Rise and Fall of Flop Influencers

This chapter explores the phenomenon of 'flop influencers', discussing notable examples such as Siena May and Axel Weber. It delves into the influencer-follower relationship, the importance of follower count, and the impact of TikTok on influencer fame.

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This episode was short and sweet to help me figure out the process.

In this week's episode, I explore the concept of "flop influencers" and what career longevity realistically looks like for social media stars. I look at some examples like Brooklynne Webb, Axel Webb, Brittany Broski, Jason Nash, and Gabbie Hanna, and compare how TikTok fame differs from YouTube fame when it comes to "making it" as a career creator.

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Timestamps:

4:15 "Flop influencer" definition & examples

5:52 The life cycle of an influencer

7:32 Why are there so many "flop influencers" right now?

15:57 What do influencers do when they "flop"?

20:04 What do "flop influencers" say about the state of the creator economy?

Resources: