145. Steele Nash: Balancing Social Media & Cold Calling
agentXcel with Chris Bowers
00:00
Navigating Lead Generation Challenges
This chapter explores the unpredictable dynamics of lead generation through social media and traditional methods like cold calling. The speakers share their experiences with varying lead quality, emphasizing the importance of producing quality content and maintaining a strong sphere of influence. They advocate for a balanced approach in leveraging both strategies while prioritizing authenticity and productivity in business practices.
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