The Future of Warfare Is Here (with General Sir Richard Barrons)
Azeem Azhar's Exponential View
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How to Assert Influence Around the World
We've rediscovered how to assert influence around the world using levers of power that aren't military. You're not talking about the british council, or you ow, the man from the foreign office. You're talking about mor digital? No, i am talking in part about that. How the uk mates its point n the world is a combination of,. yes, military power, pow in a very small place, but what the government does - so let's call that public sector soft power. But much more decisively, private sector soft power which isn't harnessed in an organized way can be really powerful.
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