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Greg McKeown | How to Make it Effortless to do What Matters Most

The Unmistakable Creative Podcast

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The Wealth of Nations, That Principle of Self Interest Driving the Invisible Hand of the Market

People are largely driven by an independent mind set in an interdependent reality. All purpose starts with service, you have to understand people that you're going to serve. There's no meaning outside of people and relationships. If this is nothing that you want that you can actually sustainably get without understanding the independent reality,. In that sort of relationship mind set, i think, changes everything. It shifts essentialism - one dot o and essentialism two, dot o. And if you identify that precisely, because eslaus put it something like H euhave what they want and suddenly you will know exactly what they want too.

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