Why More Choice Makes You Less Happy

When you're on the front side of a decision, alternatives seem to be very close. But once you've chosen one, the mind gets going doing what it does so well: convincing you that the thing you've got is better than the things you've left behind. Psychologists are trying to cure this rationalization by calling it coping or rationalization. It's the mind finding realistic ways to see the world in which it finds itself.