Why Sports Rebrands Are So Hard with Jon Contino
A Change of Brand
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The Future of Design Is Here
The Atlanta Braves are coming off a championship season and as of this recording they just set an MLB record for most consecutive wins in a row. Underneath all of that success is a growing liability with the Tomahawk chop native American characterized merch and the name Atlanta Braves itself. One brilliant solution suggested by Puyah Deannat a Braves fan based in Atlanta is to just drop the S from Braves and rebrand the team to the Atlanta Braves. John Contino gives us his take on these changes and giving us his perspective today.
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